Often called the "Crossroads of the World," is one of the most iconic and energetic destinations on the planet. While it is famous for its sensory-rich hustle and bustle, visitors are drawn to this Midtown Manhattan hub for several unique cultural and entertainment experiences. The sheer scale of the visual display is a massive draw. The district is enveloped by massive, high-voltage digital billboards and neon signage that illuminate the streets so brightly they can be seen from outer space. Every single night from 11:57 PM to midnight, the commercial advertisements pause for three minutes. In their place, the screens synchronize to display a massive, digital public art exhibition featuring contemporary artists. For theater lovers, this neighborhood is the ultimate destination. It serves as the historic epicenter of American theater, where creative energy peaks every evening just before curtain call. Almost all of the official Broadway theaters are concentrated within a few blocks of the square, hosting world-class musicals, revivals, and plays.